Evenue Website Case Study
This page contains a second example of a mock venue rental website that I designed as part of my 24 week online UX/UI Bootcamp class.
Overview
Problem Statement
Few people are hosting social events due to the coronavirus pandemic. Even before the pandemic began, high cost and low convenience made it difficult for most people to find suitable venues in their area. How might we create a simple way for event hosts to reserve venues, purchase additional items, and make food reservations through one website or app?
Users and Audiance
My ideal users would be event hosts who have large events in different locations on a regular basis and individuals who want a convenient way to reserve venues for personal events. This site would target both business and non-business customers.
Roles and Responsibilities
I am the creator and inspiration behind this mock website idea. I was personally responsible for the design and revision of this whole project.
Scope and Constraints
The scope of this project focused on just the design and implementation of an idea, not the creation of a fully functional website. This entire project was completed in the time of 12 weeks with a limited ability to test the design and usability of the event reservation concept.
The UX Design Process
Ideation Phase
In the first part of my brainstorming session I created a few red routes. These two routes focus on which aspects of the venue reservation and ordering processes would be used most frequently by my target audience.
The next step in my ideation process was to create a wire-flow for the mock reservation site. I focused on which decisions my users would have to make while reserving a venue and going through the check-out process.
Research and Development
To gain an understanding of what other event reservation sites offered to their users I evaluated the competition. I noticed that some sites used modern designs, color scheme, and simple information layouts to make their websites more user friendly.
I conducted a research survey which allowed me to ask potential users what type of venues they would want to reserve and how much they would be willing to pay for each type of event. I believe this type of user data would be more useful in a real world business scenario.
Design Phase
I began the design phase by sketching my website idea out on paper. After my sketches were complete I took pictures of each screen and uploaded them into the Marvel app. This allowed me to create a clickable prototype using only my hand-drawn sketches. Here is a link to my first prototype.
Implementation and Revision
After receiving some feedback on my initial designs I was then able to create my final prototype. In this version, I added a color scheme, decreased the size of my icons, created more pages for the purchase of different items, and added a user flow for the check out process.
Lessons Learned
The first lesson I learned throughout this design process was to not do everything all at once, because it is better to get feedback after each design phase is completed. In addition to this I learned that design consistency is necessary and allows designers to create one cohesive product that is effective and easy to use. Design is not a quick and easy process; it requires time, feedback, and the willingness do things more than once.
If you would like to know more about my web design process or would like some feedback when designing your own website, please feel free to contact me.